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2. History of cosmetics - Wikipedia

   en.wikipedia.org/wiki/History_of_cosmetics

   Non-allergic makeup appeared when the bare face was in fashion as women became more interested in the chemical value of their makeup. [58] Modern developments in technology, such as the High-shear mixer facilitated the production of cosmetics which were more natural looking and had greater staying power in wear than their predecessors. [ 59 ]

3. Helena Rubinstein - Wikipedia

   en.wikipedia.org/wiki/Helena_Rubinstein

   Helena Rubinstein (born Chaja Rubinstein; December 25, 1872 – April 1, 1965) [2] was a Polish and American businesswoman, art collector, and philanthropist. A cosmetics entrepreneur, she was the founder and eponym of Helena Rubinstein Incorporated cosmetics company, which made her one of the world's richest women.

4. Bobbi Brown - Wikipedia

   en.wikipedia.org/wiki/Bobbi_Brown

   Estée Lauder bought the company in 1995, retaining Brown as an employee of Bobbi Brown Cosmetics and Brown retained creative control of the makeup line. [22] [4] [5] [29] In 2011, the first freestanding Bobbi Brown Cosmetics retail store opened in Auckland, New Zealand with a makeup school in the back of the building.

5. Gwyneth Paltrow on Goop’s First Makeup Product - AOL

   www.aol.com/gwyneth-paltrow-goop-first-makeup...

   The balm comes in five peach, pink, and berry shades—Velveteen, Whiskey, Slipper, Venus, and Afterglow—that give your skin a subtle hint of glossy color.

6. The 15 Best Makeup Kits, According to Beauty Experts - AOL

   www.aol.com/lifestyle/15-best-makeup-kits...

   Makeup gift sets are the unsung hero of gift giving when you have friends who love (or want to love) makeup. They work for all makeup styles (even the no makeup-makeup fans) and all skill levels.

7. Foundation (cosmetics) - Wikipedia

   en.wikipedia.org/wiki/Foundation_(cosmetics)

   Examples include Cover Girl Clean Makeup, Estee Lauder Country Mist. Since then, variations on the formula have expanded the category significantly: Water-based cream make-up has a rich, creamy texture that can be sheer to full coverage with a moist, satiny finish. It usually comes in a jar or tube and is much more comfortable and realistic ...