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Selective exposure is a theory within the practice of psychology, often used in media and communication research, that historically refers to individuals' tendency to favor information which reinforces their pre-existing views while avoiding contradictory information.
Festinger's theory was primarily laid out in cognitive terms, addressing exposure choices to persuasive messages. Zillmann and his colleagues thus proposed the mood management theory that attempts to cope with the broadest possible range of message choices such as news, documents, comedies, dramas, tragedies, music performances, and sports.
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Lehmann was born in Strasbourg, Alsace-Lorraine in 1917 to a family of Ashkenazi Jewish ancestry. He grew up in Frankfurt am Main, Germany, until the Machtergreifung in 1933, when his family fled to Switzerland to escape the Nazis. [1]
Reinforcement theory is a limited effects media model applicable within the realm of communication.The theory generally states that people seek out and remember information that provides cognitive support for their pre-existing attitudes and beliefs.
Leymann pioneered research into mobbing in the 1980s. His initial research in the area was based on detailed case studies of a number of nurses who had committed or tried to commit suicide due to events at the workplace. [4]
In statistics, the Lehmann–Scheffé theorem is a prominent statement, tying together the ideas of completeness, sufficiency, uniqueness, and best unbiased estimation. [1]