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Selective exposure is a theory within the practice of psychology, often used in media and communication research, that historically refers to individuals' tendency to favor information which reinforces their pre-existing views while avoiding contradictory information.
Festinger's theory was primarily laid out in cognitive terms, addressing exposure choices to persuasive messages. Zillmann and his colleagues thus proposed the mood management theory that attempts to cope with the broadest possible range of message choices such as news, documents, comedies, dramas, tragedies, music performances, and sports.
Retrieved from "https://en.wikipedia.org/w/index.php?title=Selective_exposure&oldid=630978665"This page was last edited on 24 October 2014, at 20:46
Reinforcement theory predicts that people with already developed opinions will selectively attend to and cognitively incorporate information that supports their own views. Reinforcement theory has three primary mechanisms behind it: selective exposure, selective perception, and selective retention.
According to Lehman, the concept is just a description of how ideas work, not about advocacy of extreme policy proposals. In an interview with The New York Times , he said: It just explains how ideas come in and out of fashion, the same way that gravity explains why something falls to the earth.
The Lehman Formula, also known as the Lehman Scale, is a formula to define the compensation a bank or finder should receive when arranging for and handling a large underwriting or stock brokerage transfer transaction for a client. The formula usually applies to the entire value of the stock.
Selection bias is the bias introduced by the selection of individuals, groups, or data for analysis in such a way that proper randomization is not achieved, thereby failing to ensure that the sample obtained is representative of the population intended to be analyzed. [1]