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"The Bowflex 552 are some of the best and simplest dumbbells I have ever owned," wrote a verified shopper who gave the weights a five-star review. "My favorite thing besides being a space saver ...
EXP 10i Treadmill. The NordicTrack EXP 10i takes the lead in the tech-forward, reasonably-priced EXP series. For those who would like a slightly smaller, less expensive version with all the same ...
The Bowflex VeloCore 16" is an outstanding exercise bike that distinguishes itself through its unique leaning mode and versatile connected experience. ... What truly sets the NordicTrack R35 apart ...
BowFlex is the brand name for cardio and strength fitness training equipment. [25] [12] The first BowFlex product, BowFlex 2000X home gym, was created in 1986. [12] BowFlex products now range from cardio machines, [26] to adjustable dumbbells [27] and home gyms. [28]
The company changed its name from Nautilus, Inc. to BowFlex Inc. [8] and refreshed the BowFlex® brand identity [9] in 2023. In March 2024, BowFlex declared Chapter 11 bankruptcy, citing poor post-COVID sales for its collapse. Taiwan-based Johnson Health Tech soon announced that it would acquire all of BowFlex's assets for $37.5 million. [10] [11]
The company that manufactures the Bowflex was a pioneer in the so-called "infomercial revolution" of the 1990s. In fact, it is no accident that many companies have followed this model. If immitation is, indeed, the highest form of flatery, then Bowflex should feel flattered by the naked immitation of their promotional methods.
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