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Mountain Hardwear was founded in 1993 in Richmond, California by a small group of former employees of Sierra Designs led by Jack Gilbert. Soon after, Mountain Hardwear's first sponsored athlete, Ed Viesturs, the first American to climb all fourteen 8,000 meter peaks, helped develop several of the company's products. [1]
In October 2020, the company announced that alpaca wool would no longer be a part of their collections, [27] including their other brands Prana, Mountain Hardwear and Sorel. [28] In November 2023, Columbia Sportswear Company announced that Cory Long was appointed as President of its brand Sorel. [29] [30] Columbia logo on the Odysseus lunar lander
The company sold clothing and gear from brands including The North Face, Arc'teryx, Mountain Hardwear, Marmot, Black Diamond Equipment, Petzl and Keen Footwear. At its peak, it was an important member of the mountain climbing equipment community—estimating that in 2012 82% of Americans climbing everest and 90% of Americans who climbed K2 had ...
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Powdr, stylized as POWDR, is an American privately held company that owns and operates ski resorts in the United States and Canada. It is headquartered in Park City, Utah, and was founded in 1994 by John Cumming, an early investor in the clothing company Mountain Hardwear with his father Ian.
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