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Jeanswest (formerly stylised JeansWest) is an Australian apparel chain store. It operates in the market of casual wear and lifestyle, with denim playing an integral part in the product range. Its main rival is Just Jeans which has a similar range of clothing and denim. Jeanswest has over 215 stores throughout Australia and New Zealand. [1]
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Chloe Maxwell is an Australian model and television presenter [1] who appeared as the "Jeans West Girl" in a Jeans West campaign. She was discovered by chance during an A Current Affair story, featuring a model recruiter who claimed they could pick a model just by looking at them.
Just Jeans was founded by the Kimberley family—Craig Kimberley, his wife Connie, brother Roger and sister-in-law Chrissie. [1] Craig was working for textile and fashion manufacturer Aywon at the time and had discovered specialty jeans stores during a business trip to Los Angeles and San Francisco earlier that year.
They signed a long-term deal with Australian high-street brand Jeanswest for a new, cheaper range of designer jeans called 'Alba Fan Club'. [4] In 2014 the brand went through a crisis when their stores, both physical and online, were closed after previously going into administration in 2009. [7]
The centre includes major retailers Kmart, Target, Coles, TK Maxx, Harris Scarfe, JB Hi-Fi, Best & Less and Cotton On Mega, and also smaller businesses including Forever New, Dotti, Jeanswest, Just Jeans and Sportsgirl. [2] [self-published source?] The centre has an average annual traffic of 6.1 million people per year. [3] [self-published source?]
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