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"The effect of purchase quantity and timing on variety-seeking behavior." Journal of Marketing Research (1990): 150-162. McAlister, Leigh, and Edgar Pessemier. "Variety seeking behavior: An interdisciplinary review." Journal of Consumer research 9, no. 3 (1982): 311-322. Kahn, Barbara E., and Alice M. Isen.
Leigh McAlister is a professor of business marketing at The University of Texas at Austin and is an executive director of the Marketing Science Institute.She is known for her work on retailing, consumer behaviour and variety seeking buying behavior.
The related variety seeking, or variety-seeking buying behavior, describes consumers' desire to search for alternative products even they are satisfied with a current product. For example, someone may drink tea with lunch one day but choose orange juice the next day specifically to get something different. [ 3 ]
today's connections game answers for wednesday, december 11, 2024: 1. utopia: paradise, seventh heaven, shangri-la, xanadu 2. things you shake: hairspray, magic 8 ...
A Georgia couple was sentenced to 100 years in prison without parole after adopting two boys and sexually abusing them. William and Zachary Zulock will each spend the rest of their lives behind ...
The top candidates are blue-chip quarterback recruit Julian Lewis and Liberty transfer quarterback Kaidon Salter. Lewis committed to Colorado in November, revealing on the Pat McAfee Show he ...
As part of consumer behavior, the buying decision process is the decision-making process used by consumers regarding the market transactions before, during, and after the purchase of a good or service. It can be seen as a particular form of a cost–benefit analysis in the presence of multiple alternatives. [1] [2]
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