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The Del Fuegos were an American 1980s garage-style rock band. Formed in 1980, the Boston, Massachusetts, United States–based band gained success in 1986 with their songs "Don't Run Wild" and "I Still Want You" and appearing in a widely seen television commercial for Miller Beer.
The commercials were closed with a voice-over from actor Eddie Barth, who read the slogan, "Lite Beer from Miller: Everything you've always wanted in a beer. And less." [21] The then-recently retired New York Jets running back Matt Snell was the first person to appear in Miller Lite's first commercial in 1973. [citation needed]
The song also won a 'Best Video' vote on MTV's Alternative Nation and was used in a Miller Beer TV commercial as well as two feature films (Origin of the Species and Black Circle Boys.) Track listing [ edit ]
The song was later used in a Miller Genuine Draft Beer commercial and two feature films Origin Of the Species [2] and Black Circle Boys. [3] The accompanying video also won a Best Video vote on MTV's Alternative Option. Two more UK singles followed ("2am", "You Were Right I was Wrong"), both making the Indie Top 10.
The series is called More Taste League (MTL) and these ads consist of actor John C. McGinley portraying The Commish of beer to protect Miller Lite's status as the beer of choice. Miller had signed a new agency to handle their TV and radio ads, with the first ones to be unveiled during that time. [3]
Mestizzo was sponsored in the United States by Miller Beer, [2] a commercial of the beer brand featuring a version of El Tongoneo that mentioned Miller Beer. The band was personally invited by Prince Albert of Monaco to perform at the Cannes Festival in France. [3]
On March 21, 2019, MillerCoors sued Anheuser-Busch for false advertising, arguing that the commercial was attempting to mislead health-conscious consumers into thinking that corn syrup and/or high fructose corn syrup (another ingredient not used in Coors Light nor Miller Lite, but is used in other AB products) is an ingredient present in the ...
William Montague Backer or Bill Backer (June 9, 1926 – May 13, 2016) was an American advertising executive. [1] [2] He is remembered for creating the Coca-Cola slogans "Things go better with Coke" and "the real thing", and the Miller Lite slogans "everything you ever wanted in a beer, and less" and "Miller Time". [3]