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Fast fashion is the business model of replicating recent catwalk trends and high-fashion designs, mass-producing them at a low cost, and bringing them to retail quickly while demand is at its highest. The term fast fashion is also used generically to describe the products of this business model, particularly clothing and footwear.
The goal of Fast Fashion (a philosophy that drives high street retailers and brands like Zara, H&M, Topshop, Benetton, American Apparel and Peacocks) is to create demand for – and deliver to market – garments "closer to trend" and at a lower price point than was possible using traditional design, sampling, manufacturing and logistics methods.
In 1985, Industria de Diseño Textil S.A. or Inditex was created as a holding company for Zara and its manufacturing plants. [16] In 1988, the company began expanding internationally with the opening of a Zara store in Porto, Portugal. [17] In 1990, the company-owned footwear collection, Tempe, populated in the children's section of Zara stores ...
Plus, Zara can end up costing more than you would think for a store that sells fast fashion. Want to score unique Zara-style looks without the extr 23 Zara-Style Fashion Finds That Are Trending ...
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Zara was established by Amancio Ortega Gaona in 1975. Their first shop was in central A Coruña, in Galicia, Spain, where the company is still based.They initially called it 'Zorba' after the classic 1964 film Zorba the Greek, but after learning there was a bar with the same name two blocks away, rearranged the letters to read 'Zara'.
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