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Cover letters are typically categorized according to two purposes: applying for a specific, advertised opening ('letter of application') expressing interest in an organization when the job seeker is uncertain whether there are current openings ('letter of inquiry'). [3] According to studies, a good cover letter should: be specific and up-to-date,
The résumé is usually one of the first items, along with a cover letter and sometimes an application for employment, a potential employer sees regarding the job seeker and is used to screen applicants before offering an interview. In the UK, EMEA, and Asian countries, a curriculum vitae (CV) is used for similar purposes.
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To effectively promote a personal brand, individuals should focus on presenting a comprehensive professional profile. Hence along with a standout resume that highlights skills and accomplishments, a customized cover letter, references, an elevator speech, and a LinkedIn profile showcasing expertise need to be included. [20]
A recruitment marketing strategy leverages the principles of inbound marketing by integrating an employer's value proposition [2] as part of their employer brand, career site optimization, job distribution, and online advertising (job boards and job aggregators like Indeed, Resume-Library SimplyHired, CareerBuilder, Monster, LinkedIn and more).
Video resumes, sometimes called Visumé [1] or Video CV, were first introduced in the 1980s for use and distribution via VHS tape, but the idea never took off beyond the video taping of interviews. However, with the modern capabilities of transmitting streaming video via the internet, video resumes have taken on new popularity. [ 2 ]
Likewise, job seekers are beginning to use social networking sites to advertise their skills and post resumes. Today, job seekers can use resources such as Google+ ’s Circles, Facebook ’s BranchOut , LinkedIn ’s InMaps, and Twitter ’s Lists to make employers notice them in a unique way. [ 4 ]
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