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The sociological theory of diffusion is the study of the diffusion of innovations throughout social groups and organizations. The topic has seen rapid growth since the 1990s, reflecting curiosity about the process of social change and "fueled by interest in institutional arguments and in network and dynamic analysis."
Social Innovation has an inter-sectoral approach and is universally applicable. [13] Social Innovations are launched by a variety of actors, including research institutions, companies and independent organizations, which tend to use their respective definitions of Social Innovation.
Zukin's research interests and analytical framework place her in the broad category of Neo-Marxist social thinkers. She began teaching urban sociology just as the “new urban sociology” was emerging, partly in response to a series of urban riots (many of which involved African-Americans reacting to police brutality or other manifestations of systemic racism) that took place in U.S. cities ...
Diffusion of an innovation is the concept of how it is picked up by society, at what rate and why. [34] The diffusion of a technological innovation into society can be considered in distinct phases. [35] Pre-development is the gestation period where the new technology has yet to make an impact.
Clayton Christensen demonstrates how successful, outstanding companies can do everything "right" and still lose their market leadership – or even fail – as new, unexpected competitors rise and take over the market. There are two key parts to this dilemma. Value to innovation is an S-curve: Improving a product takes time and many iterations ...
This line of research seeks to explain why some become "early adopters" of ideas and innovations, and links social network structure with facilitating or impeding the spread of an innovation. A case in point is the social diffusion of linguistic innovation such as neologisms.
Human values are considered as having a profound impact on every level of social life: individual, organizational, institutional, societal, and global. [3] As such they provide valuable points of reference for understanding corporate stakeholders, such as shareholders, employees, customers, partners, etc., and catering to their needs through innovation. [4]
Such a notion allows an in depth debate about the meaning of social order in modern societies. Social technology forms the basis of governmental decisions; it allows for a use of social theories and methods for a purpose in politics and introduces a specific conception of power between the individual and public powers.