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Semiotics (/ ˌ s ɛ m i ˈ ɒ t ɪ k s / SEM-ee-OT-iks) is the systematic study of sign processes and the communication of meaning.In semiotics, a sign is defined as anything that communicates intentional and unintentional meaning or feelings to the sign's interpreter.
The semiotic square, also known as the Greimas square, is a tool used in structural analysis of the relationships between semiotic signs through the opposition of concepts, such as feminine-masculine or beautiful-ugly, and of extending the relevant ontology.
Object (or semiotic object): that which the sign represents (or as some put it, encodes). It can be anything thinkable, a law, a fact, or even a possibility (a semiotic object could even be fictional, such as Hamlet ); those are partial objects; the total object is the universe of discourse , the totality of objects in that world to which one ...
Social semiotics (also social semantics) [1] is a branch of the field of semiotics which investigates human signifying practices in specific social and cultural circumstances, and which tries to explain meaning-making as a social practice. Semiotics, as originally defined by Ferdinand de Saussure, is "the science of the life of signs in society ...
Peirce's semiotic theory is different from Saussure's conceptualization in the sense that it rejects his dualist view of the Cartesian self. He believed that semiotics is a unifying and synthesizing discipline. [5] More importantly, he included the element of "interpretant" into the fundamental understanding of the sign. [5]
Theatre semiotics: an application of semiotic methods and semiotic thinking to theatre studies. Key figures include Keir Elam. Visual semiotics: analyses visual signs; prominent modern founders to this branch are Groupe μ and Göran Sonesson. Semiotics of photography: is the observation of symbolism used within photography.
The term was introduced by Charles Sanders Peirce (1839–1914) to describe a process that interprets signs as referring to their objects, as described in his theory of sign relations, or semiotics. Other theories of sign processes are sometimes carried out under the heading of semiology , following on the work of Ferdinand de Saussure (1857 ...
Semiotic literary criticism, also called literary semiotics, is the approach to literary criticism informed by the theory of signs or semiotics.Semiotics, tied closely to the structuralism pioneered by Ferdinand de Saussure, was extremely influential in the development of literary theory out of the formalist approaches of the early twentieth century.