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Online presence management is the process of creating and promoting traffic to a personal or professional brand online. This process combines web design, development, blogging, search engine optimization, pay-per-click marketing, reputation management, directory listings, social media, link sharing, and other avenues to create a long-term positive presence for a person, organization, or ...
Online vetting, also known as cyber-vetting [1] is used by potential employers and other acquaintances to vet people's online presence or "internet reputation" ("netrep") [2] on search engines such as Google and Yahoo, and social networking services such as Facebook, Twitter, Instagram and LinkedIn. [3]
This may result in a candidate receiving the job based on their professional online presence. [13] Online Identity management is key to having a successful business and relationship with the public. An online presence is vital to the digital world we live in today. Many employers check the social network account of their candidate to grasp the ...
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