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"Pepsi-Cola hits the spot / Twelve full ounces, that's a lot / Twice as much for a nickel, too / Pepsi-Cola is the drink for you." [13] Coming at a time of economic crisis, the campaign succeeded in boosting Pepsi's status. From 1936 to 1938, Pepsi-Cola's profits doubled. [14] The stylized Pepsi-Cola wordmark used from 1951 to 1971.
He coined the name "Pepsi-Cola" in 1898 marketing the drink from his pharmacy in New Bern, North Carolina. As his drink gained popularity Bradham founded the Pepsi-Cola Company in 1902 and registered a patent for his recipe in 1903. [6] The company was incorporated under Delaware General Corporation Law in 1919.
Also in 1903, he moved his Pepsi-Cola production out of his drug store and into a rented building nearby. In 1905, Bradham began selling Pepsi-Cola in six-ounce bottles (up until this time he sold Pepsi-Cola as a syrup only), and awarded two franchises to North Carolina bottlers. Bradham's Pharmacy in New Bern, North Carolina
Pepsi is PepsiCo's most valuable brand and is sold in over 200 countries with more than 20 billion dollars in revenue per year -- but still comes in third after Coca-Cola and Diet Coke.
The stories of Coca-Cola and PepsiCo have a lot more in common than brown, fizzy sugar water. Coke was invented by a Southern pharmacist in the late 1800s. So was Pepsi. The family of Coke's
Kendall joined the Pepsi Cola Company in 1947, working at a bottling plant in New Rochelle, New York. After a later stint as a delivery driver, Kendall became a sales representative and rose through the sales ranks becoming a marketing vice president in 1956. He headed up Pepsi's international operation in 1957 and became the CEO in 1963. [1]
Both Coca-Cola and Pepsi can trace their origins back to the 1890s, and the two sodas seemed to be able to peacefully co-exist until nearly a century later. But in the 1980s, the companies began...
From 2008 – 2010, Cooper served as Chief Marketing Officer for Sparkling Beverages for Pepsi-Cola North America (PCNA), where he oversaw PepsiCo's entire soft drink portfolio. Cooper led the re-launch of trademark Pepsi, positioning the brand around the idea of optimism and positive change.