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In ethical philosophy, utilitarianism is a family of normative ethical theories that prescribe actions that maximize happiness and well-being for the affected individuals. [1] [2] In other words, utilitarian ideas encourage actions that lead to the greatest good for the greatest number.
The non-linearity of the utility function for money has profound implications in decision-making processes: in situations where outcomes of choices influence utility by gains or losses of money, which are the norm for most business settings, the optimal choice for a given decision depends on the possible outcomes of all other decisions in the ...
In social choice and operations research, the utilitarian rule (also called the max-sum rule) is a rule saying that, among all possible alternatives, society should pick the alternative which maximizes the sum of the utilities of all individuals in society.
Philosophers have sought to eliminate these contradictions by locating right and wrong in a single part of the decision-making process: for example, in the actions we take (e.g. Kant), in our character (e.g. Aristotle, virtue ethics) or in the consequences of our actions (e.g. Utilitarianism).
Two-level utilitarianism is a utilitarian theory of ethics according to which a person's moral decisions should be based on a set of moral rules, except in certain rare situations where it is more appropriate to engage in a 'critical' level of moral reasoning.
Examples of alternatives to utility maximisation due to bounded rationality are; satisficing, elimination by aspects and the mental accounting heuristic. The satisficing heuristic is when a consumer defines an aspiration level and looks until they find an option that satisfies this, they will deem this option good enough and stop looking.
This is an incomplete list of advocates of utilitarianism and/or consequentialism This is a dynamic list and may never be able to satisfy particular standards for completeness. You can help by adding missing items with reliable sources .
Value tree analysis is a multi-criteria decision-making (MCDM) implement by which the decision-making attributes for each choice to come out with a preference for the decision makes are weighted. [1] Usually, choices' attribute-specific values are aggregated into a complete method. Decision analysts (DAs) distinguished two types of utility. [2]