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A marketing channel consists of the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products get to the end-user , the consumer ; and is also known as a distribution channel . [ 1 ]
Symmetric connections such as Symmetric Digital Subscriber Line (SDSL) and T1, however, offer identical upstream and downstream rates. If a node A on the Internet is closer (fewer hops away) to the Internet backbone than a node B, then A is said to be upstream of B or conversely, B is downstream of A. Related to this is the idea of upstream ...
In telecommunications marketing, the term DSL is widely understood to mean asymmetric digital subscriber line (ADSL), the most commonly installed DSL technology, for Internet access. In ADSL, the data throughput in the upstream direction (the direction to the service provider) is lower, hence the designation of asymmetric service.
Distribution of products takes place through a marketing channel, also known as a distribution channel. A marketing channel is the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products get to the end-user, the consumer.
[15] [16] [17] A supply chain, as opposed to supply chain management, is a set of firms who move materials "forward", [18] or a set of organizations, directly linked by one or more upstream and downstream flows of products, services, finances, or information from a source to a customer. Supply chain management is the management of such a chain.
This is an example of "Integrated Marketing Communications", in which multiple marketing channels are simultaneously utilized to increase the strength and reach of the marketing message. Like television, radio marketing benefits from the ability to select specific time slots and programs (in this case in the form of radio stations and segments ...
Illustration of the bullwhip effect: the final customer places an order (whip), which increasingly distorts interpretations of demand as one proceeds upstream along the supply chain. The bullwhip effect is a supply chain phenomenon where orders to suppliers tend to have a larger variability than sales to buyers, which results in an amplified ...
Promotion has the meaning of pushing forward, but communication has the meaning of communicating with each other. Communications can include advertising, sales promotion, public relations, publicity, personal selling, corporate identity, internal communication, IMC, MIS, SNS,. Place (C5) Channel (Latin derivation: canal) : marketing channels ...