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Soliciting work or advertise as used in this clause of the code would not mean and include setting up of a web-site by an advocate or a law firm giving only basic information about the names and number of lawyers in a law firm, the contact details and areas of practice. This similarly applies to lawyers’ brochures and law directories. [16]
The firm was named the Law Firm of the Year in the Washington, D.C., area by the Greater Washington Commercial Association of Realtors three times in the past five years. [ 21 ] Working Mother magazine and Flex-Time Lawyers named Holland & Knight one of 50 "2012 Best Law Firms for Women".
Unlike the names in the list above, these names are still widely known by the public as brand names, and are not used by competitors. Scholars disagree as to whether the use of a recognized trademark name for similar products can truly be called "generic", or if it is instead a form of synecdoche .
A brand name may include words, phrases, signs, symbols, designs, or any combination of these elements. For consumers, a brand name is a "memory heuristic": a convenient way to remember preferred product choices. A brand name is not to be confused with a trademark which refers to the brand name or part of a brand that is legally protected. [68]
In February 2018, The National Law Journal reported that the newly combined "firm has quietly reversed its post-merger branding efforts" and "scrubbed nearly all mention of 'Kaye Scholer' from its public image, changing its brand name, email addresses and web domain", while retaining the legal entity name in full. [8]
Ranked 1st out of 411 law firms by The BTI Client Relationship Scorecard for building and maintaining client relationships, June 2009. [42] Reed Smith was listed as one of America's Best Corporate Law Firms [43] [44] and one of the 20 world's strongest law firm brands in the 2018 Acritas Global Elite Law Firm Brand Index.
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Davis Polk traces its origin to a one-man practice in Manhattan opened by a 21-year-old lawyer, Francis N. Bangs.The firm changed its name several times to account for new partners, using names such as Bangs & Stetson; Bangs, Stetson, Tracey & MacVeagh,, Stetson, Jennings & Russell, and Davis, Polk, Wardwell, Gardiner & Reed. [2]