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It's a type of marketing undertaken by law firms, lawyers (attorneys) and solicitors that aims to promote the services of law firms and increase their brand awareness. [ 3 ] Digital platforms have increasingly dominated legal marketing plans, often at the expense of traditional print advertising, as the perceived benefits of digital marketing ...
Unlike the names in the list above, these names are still widely known by the public as brand names, and are not used by competitors. Scholars disagree as to whether the use of a recognized trademark name for similar products can truly be called "generic", or if it is instead a form of synecdoche .
A brand name may include words, phrases, signs, symbols, designs, or any combination of these elements. For consumers, a brand name is a "memory heuristic": a convenient way to remember preferred product choices. A brand name is not to be confused with a trademark which refers to the brand name or part of a brand that is legally protected. [68]
In February 2018, The National Law Journal reported that the newly combined "firm has quietly reversed its post-merger branding efforts" and "scrubbed nearly all mention of 'Kaye Scholer' from its public image, changing its brand name, email addresses and web domain", while retaining the legal entity name in full. [8]
This is a list of the world's largest law firms based on the Global 200 Rankings. [1] Firms marked with "(verein)" are structured as a Swiss association. Rank Firm
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Davis Polk traces its origin to a one-man practice in Manhattan opened by a 21-year-old lawyer, Francis N. Bangs.The firm changed its name several times to account for new partners, using names such as Bangs & Stetson; Bangs, Stetson, Tracey & MacVeagh,, Stetson, Jennings & Russell, and Davis, Polk, Wardwell, Gardiner & Reed. [2]