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AmeriMark Direct was an American privately held mail order and direct marketing company founded in 1969 and based in Cleveland, Ohio, United States.It operated 10 catalogs and 7 websites [1] and specialized in ladies apparel, shoes, jewelry and accessories, perfumes, fragrances and cosmetics, diet and weight loss, personal care products, As Seen on TV products and housewares.
Catalogs and Counters: A History of Sears, Roebuck and Company (1950), the standard scholarly history; Heine, Irwin M. "The Influence of Geographic Factors in the Development of the Mail Order Business", American Marketing Journal (1936) 3#2 pp. 127–130 in JSTOR; Latham, Frank B. 1872–1972: A Century of Serving Consumers.
The company was founded in 1926 in Monroe, Wisconsin, a town with a strong concentration of Swiss immigrants and a storied history of cheese production. Ray Kubly, then a senior at the University of Wisconsin–Madison, completed a project for one of his classes by analyzing the business case for selling Green County cheese via mail order.
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