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The video game has a variety of brands and styles but also some of these that can be interpreted as mimicking or representing some gyaru fashion brands. For example, the in-game apparel brand AZ*USA (AZ-USA in the West) has a striking resemblance to the gyaru brand D.I.A.; another would be the brand CherryBerry (April bonbon in the West) also ...
Ganguro (ガングロ) is an alternative fashion trend among young Japanese women which peaked in popularity around the year 2000 and evolved from gyaru.. The Shibuya and Ikebukuro districts of Tokyo were the centres of ganguro fashion; it was started by rebellious youth who contradicted the traditional Japanese concept of beauty; pale skin, dark hair and neutral makeup tones.
Japanese fashion began to divide by age in the 1970s with the appearance of gyaru magazines aimed at teens. Popteen, the most widely read of these magazines, has been publishing monthly since 1980. While mainstream fashion in the 1980s and early 1990s emphasized girlish and cute , gyaru publications promoted a sexy aesthetic. [17]
Gyaru being photographed in Ikebukuro in 2009. Gyaru (sometimes known as Ganguro, actually a subcategory of gyaru), is a type of Japanese street fashion that originated in the 1970s. Gyaru focuses on girly-glam style, dwelling on man-made beauty, such as wigs, fake lashes, and fake nails. Gyaru is also heavily inspired by Western fashion.
Koakuma Ageha (小悪魔ageha, lit."Little-devil (or demon) Swallowtail [butterfly] " [3]) is a Japanese magazine that introduces the latest fashion and lifestyle trends popular among hostesses that is published twice a year, with the main target audience being women in their teens to 20s.
Nicole Abe (安部 ニコル, Abe Nikoru, born December 22, 1993) [2] is a Japanese gyaru fashion model [3] who has been featured in Ranzuki (2008–2011) and Happie Nuts (2011 onwards) gyaru fashion magazines. Abe was once a contributor to Ranzuki. [4]
I Love Mama was considered a unique magazine, as it was a magazine especially for "gyaru-mama", women who remain gyaru after pregnancy, [3] consisting of the likes of housekeeping tips, parenting tips, and fashion tips. [4] Described as a "mega-hit" magazine, it has been the highest-selling gyaru-mama magazine ever since its launch in 2008. [5]
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