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Frequently and erroneously referred to as the "Chrysler Imperial", this period of Imperial production was a separate marque, and had no "Chrysler" badging anywhere on its cars until 1971; starting with the 1974 models, the "Chrysler" badging was again removed from car bodies, with only the "Imperial" nameplate appearing.
The Airstream Series C-6 was a continuation of the previous Chrysler Six Series CA, where Chrysler retrimmed the "CA", gave the car rear fender skirts, and rolled out a model that they hoped would appeal to Depression-era buyers. By marketing the Airstream alongside the Airflow, Chrysler could offer a product the public would purchase while ...
The Chrysler Royal was a full-size car produced by the Chrysler Corporation in the United States.It was first released in 1933 and continued being built until 1934. Then, the model ended production and did not return until 1937, and then continued until 1950.
Despite DeSoto selling more Airflows than Chrysler, Chrysler sold more cars overall with the majority being the redesign of the 1933 "regular" Chrysler. For 1935 and 1936, Chrysler added the more traditional DeSoto Airstream, which it shared with Chrysler, and DeSoto regained a portion of its lost market share. While the Airflow was still ...
1936 Chrysler Imperial Airflow. Initially, the Chrysler Imperial was introduced in 1926 as Chrysler's flagship vehicle for much of its history. It was based on extended-length platforms of the company's full-size cars and competed with the likes of rival Cadillac, Continental, Lincoln, Duesenberg, Pierce Arrow, Cord, and Packard.
In 1933, Chrysler decided to catch up with Ford, Chevrolet, and Pontiac in engine cylinder count. The 190 cu in (3.1 L) version of Chrysler's flathead-six engine was equipped with a downdraft carburetor and installed in the new 1933 Plymouth PC, introduced on November 17, 1932. However, Chrysler had reduced the PC's wheelbase from 112 to 107 in ...
In 1933, Chrysler reversed the market positions of the two marques in hopes of boosting Dodge sales, ranking DeSoto above Dodge. As a result, the DeSoto received Chrysler's streamlined 1934 Airflow bodies, but on a shorter wheelbase; the design proved unpopular with consumers.
Prior to the Airflow's debut, Chrysler did a publicity stunt in which they reversed the chassis, placing the front axle and steering gear of a conventional 1933 Chrysler Six at the back of the car, which allowed the car to be driven "backwards" throughout Detroit. The stunt caused a near panic, but the marketing department felt that this would ...
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