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The Victoria's Secret Fashion Show makes its triumphant return to the runway on Oct. 15. ... The $5 million “Black Diamond Fantasy” Miracle Bra, as seen on Adriana Lima, was designed by Martin ...
Victoria's Secret introduced the 'Miracle Bra' in 1993, selling two million within the first year. [44] When faced with competition from Sara Lee's WonderBra a year later, in 1994, the company responded with a TV campaign. [44] At the same time, in 1994, Wexner discussed the creation of a company fashion event with Ed Razek.
Victoria's Secret launched television advertisements to maintain visibility for the Miracle Bra which the company launched in 1993. [33] The U.S. Wonderbra rollout included events with Eva Herzigová in New York's Times Square. The advertisements were toned down in comparison to the earlier UK campaign. [34]
Victoria's Secret is streaming its annual fashion show live on October 15 after years of rebranding. ... Claudia Schiffer wearing a million dollar diamond Miracle Bra in a five-story display in ...
The Victoria's Secret Fashion Show is an annual promotional event sponsored by and featuring Victoria's Secret, a brand of lingerie. From 1995 to 2018, Victoria's Secret used the show to market its goods in high-profile settings. Models under contract to the company, known as Victoria's Secret Angels, were key participants at the event.
Victoria's Secret unveiled a $2 million diamond-encrusted bra. Supermodel Adriana Lima modeled the "Bombshell Fantasy Bra" in New York Wednesday. It features sapphires, topaz stones and 3,000 ...
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