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Curio Collection is a soft brand, meaning its hotels are supported by Hilton, but retain their own individual branding. [3] [4] Hilton selects independent hotels and resorts to be part of the Curio Collection. [3] [5] The brand was launched in June 2014, [4] and was Hilton's first "collection" brand. [1]
The Martinique New York on Broadway, Curio Collection by Hilton is a 532-room hotel at 53 West 32nd Street (also known as 1260-1266 Broadway) [4] in Manhattan, New York City. It was designed by Henry Janeway Hardenbergh and built by William R. H. Martin, who headed the Rogers Peet business, in a French Renaissance style. The Martinique was ...
The reservations team in 1955 consisted of eight members on staff booking reservations for any of Hilton's then 28 hotels. Reservations agents used the "availability board" to track records. The chalkboard measured 30 feet (9.1 m) by 6 feet (1.8 m) and allowed HILCRON to make over 6,000 reservations in 1955. [ 32 ]
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Major soft brands launches were Ascend by Choice (2008), Autograph by Marriott (2010), Curio by Hilton (2014), Best Western Premier (2014), Unbound by Hyatt (2016), and Trademark by Wyndham (2017). Marriott continues to promote growth in its three soft brands, The Luxury Collection, Tribute Portfolio, and Autograph. [6]
The Mills House Charleston, Curio Collection by Hilton is a historic hotel in Charleston, South Carolina, United States. It opened in 1970, but its facade is based on the original historic hotel that sat on the site from 1853 to 1968.