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The ABC Alphabet Bra set the standard for bra sizing that is still used today. By the early 1940s, the company was profitable again, bringing in $1 million by 1947. [18] Sales of bras, girdles, and the cross-promotion of the Merry Widow line of corselets with the 1952 Lana Turner movie of the same name, led to record profits. [18]
After patenting her design in 1914, she briefly manufactured bras at a two-woman factory in Boston, before selling her patent to the Warner Brothers Corset Company, which began mass-producing the garment. The bra gained widespread adoption during the first half of the twentieth century, when it largely replaced the corset.
Trashy Lingerie: 1973 US US Triumph International: 1886 Germany Brazil/China/Thailand True & Co. 2012 US China Ultimo: 1999 ceased 2015: UK India Van de Velde N.V. 1919 Belgium China Vanity Fair: 1919 US US, Honduras Vassarette: 1958 US Vietnam Vedette Shapewear: 1983 US Unknown Victoria's Secret: 1977 US China Wacoal: 1946 Japan China What ...
Berlei UK factory at Slough. A branch of the Australian company was opened in the United Kingdom in 1930, with staff of forty. The company grew to a staff of 702 in 1961. [2] A 'modern' factory was built in Slough in 1937, it was demolished in 1984. [10] Berlei (UK) was purchased from Berlei Hestia of Australia in 1982. [11]
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The famous Schrafft's neon sign is a significant landmark in Boston, although the former factory it sits above, constructed in 1928, has been redeveloped for business accommodation. Schrafft's later expanded to form a chain of Schrafft's restaurants in New York, and a collection of motor inns and restaurants along the eastern seaboard from New ...
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