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After James Dean popularized them in the movie Rebel Without a Cause, wearing jeans became a symbol of youth rebellion during the 1950s. [21] [22] During the 1960s, the wearing of jeans became more acceptable, and by the 1970s it had become general fashion in the United States for casual wear. [23]
It was not until capri pants became fashionable in the late 1950s that significant changes began to manifest. [21] Jeans (and Bermuda shorts) were prohibited entirely for female students at Penn State University until 1954, when the ban was lifted only for off-campus events. [33]
In 1978, the first designer jeans were introduced [248] [249] and immediately [250] became popular, [251] [252] designers like Calvin Klein, Gloria Vanderbilt, and Fiorucci advertising their name [253] on the back of the fashionable cigarette-leg, usually dark blue denim jean of the time.
All the while, fashion, which has always been a snapshot of society, has reflected this reality. Much like its runway debut in the 1970s, jeans in the 2020s have been given an expensive couture remix.
By the 1970s, denim jeans were such an integral part of youth culture [9] that automobile manufactures, beginning with American Motors Corporation began offering denim-like interior finishes. [ 10 ] [ 11 ] (Because denim cannot pass fire resistance safety standards, [ 12 ] indigo-colored spun nylon or vinyl was used, [ 13 ] with contrast ...
A pair of go-go boots designed by Andre Courrege in 1965.. The 1960s were an age of fashion innovation for women. The early 1960s gave birth to drainpipe jeans and capri pants, a style popularized by Audrey Hepburn. [6]
1970s bell-bottoms. In the 1960s bell-bottoms became fashionable for both men and women in London and expanded into Europe and North America. [6] Often made of denim, they flared out from the bottom of the calf, and had slightly curved hems and a circumference of 18 inches (46 cm) at the bottom of each leg opening.
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