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As Adidas skates away from its relationship with the NHL, the apparel giant faces another federal lawsuit over the authenticity of jerseys it sells to hockey fans. On July 26, a New Yorker named ...
In September 2015, the NHL and Adidas announced plans for Adidas to begin manufacturing official NHL jerseys starting in the 2017–18 season. All jerseys are owned by the NHL. On June 20, 2017, the NHL unveiled new ADIZERO sweaters for each of the 31 teams, including the first uniform for the league's newest team, the Vegas Golden Knights.
It phased out the CCM name on NHL authentic and replica jerseys, using the Reebok logo since 2005. CCM became Reebok-CCM Hockey in 2007. Reebok moved most of its hockey equipment lines to CCM after 2015. [36] In 2017, Adidas sold CCM to a Canadian private equity firm, Birch Hill Equity Partners, for around $110 million. [37]
The NHL has tried to capitalize on the revival of the trend, [31] seen most with artist Justin Bieber and his Drew House brand collaborating with Adidas in 2022 to create the Toronto Maple Leafs “Flipside jersey.” The outside being a black Toronto jersey with blue accents and the Toronto skyline in silhouette on the sleeve.
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In 2002, the National Hockey League (NHL) granted Mitchell & Ness rights to remake vintage hockey sweaters. Mitchell & Ness now has on file every MLB uniform worn since the founding of the original Cincinnati Red Stockings in 1869. In 2007, Adidas purchased Mitchell & Ness in order to get into the retro-apparel style market. [10]
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