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In October 2014, General Mills announced plans to cut 700 to 800 jobs, mostly in U.S., in corporate restructuring planned to be completed by the end of 2015. [32] General Mills cereal plant in Buffalo, NY. In 2015, citing climate change, General Mills promised to reduce its greenhouse gas emissions by 28 percent over 10 years.
The company is partnering with Warner Bros. to release limited-edition 'Friends' Cereal, in celebration of the iconic sitcom’s 30th anniversary.Retailing for $3.99 a box, the cereal features ...
The company spent $34 million to advertise the cereal in 1993 and Multi-Grain Cheerios received similar treatment in 1992. [2] Posters were hung up in 32 large cities. [4] In order to have Fingos be kept secret from its competitors, General Mills used in-home research instead of releasing the cereal in test markets. [5]
Cereal Partners Worldwide S.A. is a joint venture between General Mills and Nestlé, established in 1991 to produce breakfast cereals. The company is headquartered in Lausanne , Switzerland , and markets cereals in more than 130 countries (except for the U.S. and Canada , where General Mills markets the cereals directly).
A pile of Gardetto's. Gardetto's is a brand of snack mix owned by General Mills, which also owns the similar Chex Mix.The Gardetto Family Bakery was founded in 1932 in Milwaukee, Wisconsin by Baptiste and Diane Gardetto and was acquired by General Mills in 1999. [1]
For 16 years, a wall at a General Mills cereal factory in Georgia bore a mural that looked like Confederate monument Stone Mountain. On the 12-foot-tall painting were three General Mills cereal ...
A General Mills cereal that first hit store shelves in 1979, it was positioned as an alternative to "soggy raisin bran." It had a great run, lingering for at least two decades. Devastated fans ...
Most of its cold cereals are similar to cereal brands produced by its competitors, Kellogg's, Quaker Oats Company, and General Mills. [5] Even so, between 2001 and 2012, Malt-O-Meal more than tripled its market share during a very challenging time for the breakfast cereal category. It was the fastest growing cereal company in America. [6] [7 ...