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A 1974 study by Katz, Blumler, and Gurevitch stated five basic assumptions for a framework for understanding the correlation between media and audiences. These assumptions are: [17] The audience is conceived as active. In the mass communication process, much initiative in linking gratification and media choice lies with the audience member.
Katz, Blumler, and Gurevitch discovered five components of the theory; (1) the media competes with sources of satisfaction, (2) goals of mass media can be discovered through data and research, (3) media lies within the audience, (4) an audience is conceived as active, and (5) judgment of mass media should not be expressed until the audience has ...
Blumler was born in New York, New York on 18 February 1924. Blumler's father was a Marxist and his mother a supporter of Roosevelt's New Deal. He described himself as a "red diaper baby". In 1947 Blumler graduated from Antioch College, Ohio with the degree of BA in political science.
Created Date: 8/30/2012 4:52:52 PM
Elihu Katz (Hebrew: אליהוא כ"ץ, 21 May 1926 – 31 December 2021) was an American-Israeli sociologist and communication scientist whose expertise was uses and gratifications theory. He authored over 20 books and 175 articles and book chapters during his lifetime and is acknowledged as one of "the founding fathers of regular television ...
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Remembering – Part 1 is a compilation album by rock group Thin Lizzy, one of the first compilations of the band's early years with Eric Bell, released by their record company at that time, Decca Records, in an apparent attempt to cash in on the chart success Lizzy had recently begun enjoying with Vertigo.
The album was remastered and re-released on vinyl in April 2014 as part of a box set to celebrate its 40th anniversary. The 2014 vinyl version included a replica of the original Moon Records label on the LP. Rush was remastered for vinyl in 2015 as a part of the official "12 Months of Rush" promotion. [19]