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John Paul Mitchell Systems (JPMS) is an American manufacturer of hair care products and styling tools through several brands including Paul Mitchell, Tea Tree, Neuro, Pro Tools, Awapuhi Wild Ginger, MITCH, MVRCK, and Professional Hair Color.
In 1980 he and John Paul DeJoria founded John Paul Mitchell Systems, selling hair care products via hair salons under the Paul Mitchell brand name, marketed as professional quality products for home use. The company thrived and later expanded into hairdressing schools. In 1985, Mitchell established an awapuhi farm on the Big Island of Hawaii.
Common names include: awapuhi (from Hawaiian: ʻawapuhi spelled with an ʻokina, doublet of ʻawa), [5] bitter ginger, [6] shampoo ginger, lempoyang (from Malay) and pinecone ginger. [ 7 ] The rhizomes of Z. zerumbet are used as food flavoring and appetizers in various cuisines, and the rhizome extracts have been used in herbal medicine .
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Mitchell had inherited $6.5 million worth of property in Kīholo Bay from his father, Paul Mitchell. According to the Nature Conservancy , up to five million gallons of submarine groundwater move from Kīholo Bay to coastal waters each day supporting marine wildlife and coral reef habitats. [ 8 ]
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