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The American company Serta International is a subsidiary of the American company Serta Simmons Bedding, LLC of Doraville, Georgia. [3] Other licensees include Serta Dormae in Texas, Serta Restokraft in Michigan, and Salt Lake Mattress in Utah. [4] [5] [6] In August 2018, Serta Simmons Bedding, LLC announced a merger with online retailer Tuft ...
The pocketed coil is the basis for the Simmons Beautyrest mattress brand, which was introduced in 1925. [6] Although the new manufacturing technology greatly reduced its cost, at the time of its introduction a Beautyrest mattress sold for $39.50, three to four times more than the typical price for a standard wire mattress. [7]
In February 2009, the company partnered with mattress manufacturer Serta to release a Trump Home mattress collection. [34] Serta had planned to launch the collection with high pricing, however, the collection priced lower due to the 2008 recession. [35] [36] [6] The mattress collection included 12 innerspring beds and five specialty models. [37]
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