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Uses and gratifications theory. Uses and gratifications theory is a communication theory that describes the reasons and means by which people seek out media to meet specific needs. [1][2][3][4][5] The theory postulates that media is a highly available product, that audiences are the consumers of the product, and that audiences choose media to ...
Maslow's hierarchy of needs. Maslow's hierarchy of needs is an idea in psychology proposed by American psychologist Abraham Maslow in his 1943 paper "A Theory of Human Motivation" in the journal Psychological Review. [1] Maslow subsequently extended the idea to include his observations of humans' innate curiosity.
Needs assessment. A needs assessment is a systematic process for determining and addressing needs, or "gaps", between current conditions, and desired conditions, or "wants". [1] Needs assessments can help improve policy or program decisions, individuals, education, training, organizations, communities, or products. [2]
One of the most popular budget strategies is the 50/30/20 rule. The goal of the 50/30/20 rule is to spend 50% of your budget on needs, 30% on wants and put 20% toward savings. But for some ...
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In other words, a need is something required for a safe, stable and healthy life (e.g. air, water, food, land, shelter) while a want is a desire, wish or aspiration. When needs or wants are backed by purchasing power, they have the potential to become economic demands. Basic needs such as air, water, food and protection from environmental ...
Nobody ever started a fire with an online newspaper edition. Too many readers have no home access to online editions. These people have to travel to public libraries to read anything online.
Need theory. Need theory, also known as Three needs theory, [1] proposed by psychologist David McClelland, is a motivational model that attempts to explain how the needs for achievement, affiliation, and power affect the actions of people from a managerial context. This model was developed in the 1960s, [2] two decades after Maslow's hierarchy ...