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Mopar Parts magazine advertisement from 1954. The term was created by an internal activities council and was first used by Chrysler in 1937 as a product name to put on cans of Chrysler Motor Parts Antifreeze. [1] This new branded product became known as "MoPar antifreeze" a portmanteau of the terms "motor" and "parts". [2]
The Chrysler company was founded by Walter Chrysler on June 6, 1925, [12] [13] when the Maxwell Motor Company (est. 1904) was re-organized into the Chrysler Corporation. [14] [15] The company was headquartered in the Detroit enclave of Highland Park, [16] [17] [18] where it remained until completing the move to its present Auburn Hills location in 1996.
The nearby Chrysler facilities are the Warren Truck Assembly and the Mack Engine Complex. The Mound Road Engine plant closed in the early 2000s; the site is now a vehicle storage lot. There also was once the nearby "Sherwood Assembly" that closed in the late 1970s when Chrysler halted production of the Dodge Medium and Heavy Duty trucks and ...
It sells performance auto parts, aftermarket accessories, tools, and race apparel. JEGS was founded by Jeg Coughlin Sr. in 1960 as a small speed shop. [1] Jeg's remained family owned and operated until 2022 when a majority stake of the company was purchased by Greenbriar Equity Group .
The first Chrysler cars were introduced on January 5, 1924, at the New York Automobile Show – one year before Chrysler Corporation itself was created. These cars, launched by Maxwell Motors, had a new high-compression six-cylinder, a seven-bearing crankshaft, carburetor air cleaner, replaceable oil filter, and four-wheel hydraulic brakes.
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