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The first known promotional products in the United States were commemorative buttons dating back to the election of George Washington in 1789. During the early 19th century, there were some advertising calendars, rulers, and wooden specialties, but there was no organized industry for the creation and distribution of promotional items until later in the 19th century.
Promotional apparel is clothing imprinted with a company's name, logo or message. They include shirts, gloves, hats, jackets and any piece of clothing that can be incorporated in marketing and communication campaigns. Promotional clothing is used to endorse a product, service or company agenda. The importance of promotional apparel lies in the ...
The company was founded by Dick Nelson as Nelson Marketing in Logansport, Indiana in 1985. [10] It was acquired by Bemrose Corporation in 1996. [10] In 2000, Bemrose Corporation exited the paper products business [11] and changed its name to 4imprint Group plc. [10] Its North America division was renamed 4imprint Inc. [12]
2007: American Identity, one of the largest global distributors of corporate branded merchandise. American Identity has since been re-branded as Staples Promotional Products. 2008: Corporate Express, a Dutch company that supplies office products to businesses and institutions. The firm was known as Buhrmann prior to April 20, 2007, when it ...
In regard to uploading company logo images, please note the guidelines at Wikipedia:Logos.Two relevant guidelines state: "Logos that contain corporate slogans should be omitted in favour of equivalent logos that do not", and "Generally, logos should be used only when the company and its logo are reasonably familiar".
Visual merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.
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