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Ramraj Cotton is an Indian ethnic wear brand and it is a brainchild of K. R. Nagarajan. Ramraj stepped into the textile business, predominantly selling white cotton shirts, dhotis and lungis. Ramraj Cotton has gained substantial market shares in the textile industry and gained a reputation as a market leader in the ethnic wear industry.
In 2015, Craftsvilla celebrated World Ethnic Day on June 19. It brought in Bollywood actress Vidya Balan as the face of the campaign. [30] In the same year, Craftsvilla launched Miss Ethnic Contest to promote ethnic wear among women. Bollywood actress Kareena Kapoor was the face of this campaign. [31] [32] [33]
Folk costume, traditional dress, traditional attire or folk attire, is clothing associated with a particular ethnic group, nation or region, and is an expression of cultural, religious or national identity. If the clothing is that of an ethnic group, it may also be called ethnic clothing or ethnic dress.
A traditional cotton kurta with wooden cuff-links-style buttons, centre placket opening with chikan, a style of embroidery from Lucknow, India. A kurta is a loose collarless shirt or tunic worn in many regions of South Asia, [1] [2] [3] and now also worn around the world. [4]
Clothing in India varies with the different ethnicities, geography, climate, and cultural traditions of the people of each region of India. Historically, clothing has evolved from simple garments like kaupina, langota, achkan, lungi, sari, to perform rituals and dances. In urban areas, western clothing is common and uniformly worn by people of ...
Traditional Native American clothing is the apparel worn by the indigenous peoples of the region that became the United States before the coming of Europeans. Because the terrain, climate and materials available varied widely across the vast region, there was no one style of clothing throughout, [1] but individual ethnic groups or tribes often had distinctive clothing that can be identified ...
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