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The whitewall stripe width began to diminish as an attempt to reduce the perceived height of the wheel/tire. During the decade, increasingly lower vehicle heights were in vogue. During the 1950s, Fender skirts also covered up white wall tires. [6] Wide whitewalls generally fell out of favor in the US by the 1962 model year.
On any of Coker's tires with custom sidewall such as a whitewall or a redline, the particular sidewall treatment is actually a part of the manufacturing process, instead of manufacturing a tire, then applying the sidewall treatment after the fact. In 1994, Coker Tire released a radial tire with a wide whitewall, which was a first of its kind. [6]
In its 1994 fiscal year, Winston Tire posted a loss of $647,000 on $134.9 million in sales, compared to a $1.2-million loss on $147.7 million in sales in 1993, according to Dun & Bradstreet. Despite all this, Winston Tire remained a profitable company, according to Tom Bonburg, who at the time was Winston Tire's chief executive. [2]
Vogue Tyre and Rubber Co., also known as Vogue Tyre, is an American company providing custom luxury tires, wheels, and car accessories. [3] The company was founded in 1914 in Chicago, Illinois by Harry Hower and then in 1940, sold to Lloyd O. Dodson who remained its chairman [4] until his death in March 1996. [5]
While tire lettering was previously drawn or painted onto the tires, in the late 1960s, tire manufacturers began producing white letter tires that were part of the tire. Early automobile tires were made of pure natural rubber with various chemicals mixed into the tread compounds to make them wear better [4]. The best of these was zinc oxide, a ...
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