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The Journal of Marketing Theory and Practice is a quarterly peer-reviewed academic journal covering research on marketing. It was established in 1992 and is published by Routledge. The editor-in-chief is Raj Agnihotri (Iowa State University).
Pages in category "Marketing journals" The following 25 pages are in this category, out of 25 total. ... Journal of Marketing Theory and Practice;
Marketing Theory is a quarterly peer-reviewed academic journal covering the field of marketing. The editors-in-chief are Andreas Chatzidakis (Royal Holloway University of London), Finola Kerrigan (Birmingham Business School) and Rohit Varman (Birmingham Business School). It was established in 2001 and is published by SAGE Publications.
Journal of Marketing Research is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research. [1] [2] [3] According to the Journal Citation Reports, the journal has a 2020 impact factor of 5.000. [4] The founding editor was Robert Ferber.
Journal of Management and Business Administration. Central Europe; Journal of Management Education; Journal of Management Information Systems; Journal of Management Inquiry; Journal of Management, Spirituality & Religion; Journal of Management Studies; Journal of Marketing Education; Journal of Media Business Studies; Journal of Medical Marketing
Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...
The Journal of Marketing is a bimonthly scholarly journal that publishes peer-reviewed research in marketing. It is published by the American Marketing Association . Established in 1936, It is the fourth-oldest major journal covering marketing issues; others include the Harvard Business Review (1920), the Journal of Retailing (1925), and the ...
The article won the Journal of Marketing's Harold H. Maynard Award for its "contribution to marketing thought and theory". [14] Hunt (1981) defines macromarketing as “the study of (1) marketing systems, (2) the impact and consequences of marketing systems on society, and (3) the impact and consequences of society on marketing systems” (p. 7 ...