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  2. Targeted advertising - Wikipedia

    en.wikipedia.org/wiki/Targeted_advertising

    Search engine marketing uses search engines to reach target audiences. For example, Google's Remarketing Campaigns are a type of targeted marketing where advertisers use the IP addresses of computers that have visited their websites to remarket their ad specifically to users who have previously been on their website whilst they browse websites that are a part of the Google display network, or ...

  3. Search advertising - Wikipedia

    en.wikipedia.org/wiki/Search_advertising

    In Internet marketing, search advertising is a method of placing online advertisements on web pages that show results from search engine queries. Through the same search-engine advertising services, ads can also be placed on Web pages with other published content. [1] Search advertisements are targeted to match key search terms (called keywords ...

  4. Keyword advertising - Wikipedia

    en.wikipedia.org/wiki/Keyword_advertising

    Google Ads is the most well-known keyword advertising platform. Google displays search ads specifically targeted to the word(s) typed into a search box on the results page, and these keyword cause targeted ads also appear on content sites based on Google's system's interpretation of the subject matter on each page of the site.

  5. Contextual advertising - Wikipedia

    en.wikipedia.org/wiki/Contextual_advertising

    Contextual advertising is also used by search engines to display advertisements on their search results pages based on the keywords in the user's query. When a visitor does not click on an ad quickly enough (the minimum time a user must click on the ad), the ad automatically changes to the next relevant ad.

  6. The Legal Risks of Targeted Ads: Lawyers Weigh In on ... - AOL

    www.aol.com/news/legal-risks-targeted-ads...

    For platforms offering targeted ads, the suit is a warning to check advertiser policies and ad review processes. The Legal Risks of Targeted Ads: Lawyers Weigh In on Avoiding Anti-Discrimination ...

  7. Pay-per-click - Wikipedia

    en.wikipedia.org/wiki/Pay-per-click

    Pay-per-click is usually associated with first-tier search engines (such as Google Ads, Amazon Advertising, and Microsoft Advertising). With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked ...

  8. AdMarketplace - Wikipedia

    en.wikipedia.org/wiki/AdMarketplace

    adMarketplace operates an online marketplace that connects advertisers and publishers to serve PPC search ads on publisher properties in response to a user's search. The company places keyword-targeted ads on web properties outside of traditional search engine result pages. adMarketplace offers advertisers scale and performance via access to ...

  9. Search syndication - Wikipedia

    en.wikipedia.org/wiki/Search_syndication

    Search syndication is a type of contextual advertising which allows online search advertisers to buy keyword-targeted traffic outside of search engine results pages. [1] This is considered to be an alternative to advertising on search engines, since 43% of all searches occur outside of the top search engines. [2]

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