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2. Contextual advertising - Wikipedia

   en.wikipedia.org/wiki/Contextual_advertising

   Contextual advertising is also used by search engines to display advertisements on their search results pages based on the keywords in the user's query. When a visitor does not click on an ad quickly enough (the minimum time a user must click on the ad), the ad automatically changes to the next relevant ad.

3. Targeted advertising - Wikipedia

   en.wikipedia.org/wiki/Targeted_advertising

   Search engine marketing uses search engines to reach target audiences. For example, Google's Remarketing Campaigns are a type of targeted marketing where advertisers use the IP addresses of computers that have visited their websites to remarket their ad specifically to users who have previously been on their website whilst they browse websites that are a part of the Google display network, or ...

4. Search advertising - Wikipedia

   en.wikipedia.org/wiki/Search_advertising

   Through the same search-engine advertising services, ads can also be placed on Web pages with other published content. [1] Search advertisements are targeted to match key search terms (called keywords) entered on search engines. This targeting ability has contributed to the attractiveness of search advertising for advertisers.

5. Keyword advertising - Wikipedia

   en.wikipedia.org/wiki/Keyword_advertising

   Google Ads is the most well-known keyword advertising platform. Google displays search ads specifically targeted to the word(s) typed into a search box on the results page, and these keyword cause targeted ads also appear on content sites based on Google's system's interpretation of the subject matter on each page of the site.

6. Search syndication - Wikipedia

   en.wikipedia.org/wiki/Search_syndication

   Search syndication is a type of contextual advertising which allows online search advertisers to buy keyword-targeted traffic outside of search engine results pages. [1] This is considered to be an alternative to advertising on search engines, since 43% of all searches occur outside of the top search engines. [2]

7. Online advertising - Wikipedia

   en.wikipedia.org/wiki/Online_advertising

   Search engine marketing, or SEM, is designed to increase a website's visibility in search engine results pages (SERPs). Search engines provide sponsored results and organic (non-sponsored) results based on a web searcher's query. [25]: 117 Search engines often employ visual cues to differentiate sponsored results from organic results. Search ...