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This chapter, also about judicial rhetoric, discusses people's dispositions of mind and whom people wrong from motives of hedone discussed in the previous chapter. Aristotle emphasizes the importance of willingness, or intentions, of wrongdoings. Chapter Thirteen Aristotle classifies all acts that are just and unjust defined in judicial rhetoric.
Humanism is a philosophical stance that emphasizes the individual and social potential, and agency of human beings, whom it considers the starting point for serious moral and philosophical inquiry. The meaning of the term "humanism" has changed according to successive intellectual movements that have identified with it.
However, Aristotle argued that speech can be used to classify, study, and interpret speeches and as a useful skill. Aristotle believed that this technique was an art, and that persuasive speech could have truth and logic embedded within it. In the end, rhetoric speech still remained popular and was used by many scholars and philosophers. [23]
Unlike other social sciences, symbolic interactionism emphasizes greatly on the ideas of action instead of culture, class and power. According to behaviorism, Darwinism, pragmatism, as well as Max Weber, action theory contributed significantly to the formation of social interactionism as a theoretical perspective in communication studies. [2]
Monroe's motivated sequence is a technique for organizing persuasion that inspires people to take action. Alan H. Monroe developed this sequence in the mid-1930s. [1] This sequence is unique because it strategically places these strategies to arouse the audience's attention and motivate them toward a specific goal or action.
"Propaganda in the broadest sense is the technique of influencing human action by the manipulation of representations. These representations may take spoken, written, pictorial or musical form." [2] Manipulation can be organized or unorganized, conscious or unconscious, politically or socially motivated.
The Theory of Communicative Action was the subject of a collection of critical essays published in 1986. [34] The philosopher Tom Rockmore, writing in 1989, commented that it was unclear whether The Theory of Communicative Action or Habermas's earlier work Knowledge and Human Interests (1968), was the most important of Habermas's works. [35]
"The action is therefore neither stereotyped, carried out according to set rules, nor is it performed automatically in response to an external impetus; the action is determined solely through its ideal content." [52] What is individual in us is to be distinguished from what is generic by its ideal character. If an act proceeds out of genuine ...