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The typographic closing double quotation mark and the neutral double quotation mark are similar to – and sometimes stand in for – the ditto mark and the double prime symbol. Likewise, the typographic opening single quotation mark is sometimes used to represent the ʻokina while either the typographic closing single quotation mark or the ...
The closing single quotation mark is identical in form to the apostrophe and similar to the prime symbol. The double quotation mark is identical to the ditto mark in English-language usage. It is also similar to—and often used to represent—the double prime symbol. These all serve different purposes.
In any case, a lot of typographers prefer single, as punctuation shouldn't be too obvious, or it overwhelms the text visually. If you're used to single, double looks really garish. kwami 19:53, 8 November 2007 (UTC) It's unambiguous: "Quotations are enclosed within "double quotes". Quotations within quotations are enclosed within 'single quotes'."
But quote-enclosed reference names may not include a less-than sign (<) or a double straight quote symbol ("), which may however be included by escaping as < and " respectively. The quote marks must be the standard, straight, double quotation marks ("); curly or other quotes will be parsed as part of the reference name.
Use the "double quotes" for quotations – as they are easier to read on the screen – and use 'single quotes' for "quotations 'within' quotations". Longer quotations may be better rendered in an indented style by starting the first line with a colon. Indented quotations do not need to be marked by quotation marks.
Quotation marks for emphasis of a single word or phrase are incorrect, and "scare quotes" are discouraged. Quotation marks are to show that you are using the correct word as quoted from the original source. For example: His tombstone was inscribed with the name "Aaron" instead of the spelling he used during his life.
Logical quotation style and the quotation styles used in many British publications (and others that follow their style guides) are often actually different, based on different rationales. In particular, British usages (yes, they are plural) tend to put punctuation outside of quotations even when it does belong there logically.
For templates like these that show the title in quotation marks, any double quotation marks inside the title should be converted to single quotation marks. Use title case unless the cited source covers a scientific, legal or other technical topic and sentence case is the predominant style in journals on that topic. Use either title case or ...