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It is a component of crisis communication, which is a sub-specialty of public relations. Its purpose is to protect an individual, company, or organization facing a public challenge to its reputation. Benoit outlines this theory in Accounts, Excuses, and Apologies: A Theory of Image Restoration Strategies. [1]
8. Maintain consistency in crisis response strategies. Mixing deny crisis response strategies with either the diminish or rebuild strategies will erode the effectiveness of the overall response. Source: Coombs, W.T. (2007b). Protecting organization reputations during a crisis: The development and application of situational crisis communication ...
The author suggests that organizations should develop a crisis communication plan that includes a proactive communication strategy and that is tailored to the specific crisis at hand. [35] The use of proactive crisis communication and the use of "stealing thunder" can be an effective strategy for managing crisis and minimizing reputational damage.
Discourse of renewal is a theory in crisis communication that seeks to establish and emphasize "learning from the crisis, ethical communication, communication that is prospective in nature, and effective organizational rhetoric.” [1]
Alexander's statement was issued through Abshire Public Relations, which was hired last August by the university to provide, among other tasks, crisis communication strategies.
Crisis management is the process by which an organization deals with a disruptive and unexpected event that threatens to harm the organization or its stakeholders. [1] The study of crisis management originated with large-scale industrial and environmental disasters in the 1980s.
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Constraint recognition limit one's communication behaviors even when he or she has high problem recognition and/or involvement recognition. [4] Involvement Recognition: “a perceived connection between the self and the problem situation.” [1] This variable has the same concept of the level of involvement in the situational theory of publics.