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  2. Target audience - Wikipedia

    en.wikipedia.org/wiki/Target_audience

    The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience.In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.

  3. Audience analysis - Wikipedia

    en.wikipedia.org/wiki/Audience_analysis

    As a result, the document, which used the informal slang of black South African youth, did not effectively communicate with its target audience. After the dissemination of the document, Van der Land used focus groups and interviews of a sample of the target audience to discover what improvements should be made. Upon considering the audience's ...

  4. When marketing a business, knowing your target audience ... - AOL

    www.aol.com/marketing-business-knowing-target...

    Take the time to research and analyze your target audience, and use this information to create a comprehensive marketing strategy that speaks directly to their needs and interests.

  5. Audience segmentation - Wikipedia

    en.wikipedia.org/wiki/Audience_segmentation

    Audience segmentation is widely accepted as a fundamental strategy in communication campaigns to influence health and social change. [4] Audience segmentation makes campaign efforts more effective when messages are tailored to the distinct subgroups and more efficient when the target audience is selected based on their susceptibility and ...

  6. Qualitative marketing research - Wikipedia

    en.wikipedia.org/wiki/Qualitative_marketing_research

    The target audience for a study is often small and spread across multiple locations – getting respondents in one place for a face-to-face focus group can often be unrealistic. Decision-makers can often be unwilling to share confidential information in front of potential competitors, so group activities that require multiple people from the ...

  7. Targeted advertising - Wikipedia

    en.wikipedia.org/wiki/Targeted_advertising

    Other ways advertising campaigns can target the user is to use browser history and search history. For example, if the user types promotional pens into a search engine such as Google, ads for promotional pens will appear at the top of the page above the organic listings. These ads will be geo-targeted to the area of the user's IP address ...

  8. Target market - Wikipedia

    en.wikipedia.org/wiki/Target_market

    Target marketing goes against the grain of mass marketing. It involves identifying and selecting specific segments for special attention. [2] Targeting, or the selection of a target market, is just one of the many decisions made by marketers and business analysts during the segmentation process. Examples of target markets used in practice ...

  9. Advertising media selection - Wikipedia

    en.wikipedia.org/wiki/Advertising_media_selection

    Advertising media often appear to be ubiquitous. Advertising media selection is the process of choosing the most efficient media for an advertising campaign.To evaluate media efficiency, planners consider a range of factors including: the required coverage and number of exposures in a target audience; the relative cost of the media advertising and the media environment.