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Self-persuasion came about based on the more traditional or direct strategies of persuasion, which have been around for at least 2,300 years and studied by eminent social psychologists from Aristotle to Carl Hovland, they focused their attention on these three principal factors: the nature of the message, the characteristics of the communicator, and the characteristics of the audience.
People who have a deep concern or have extreme opinions on either side of the argument always care deeply and have a large latitude of rejection because they already have their strong opinion formed and usually are not willing to change that. High involvement also means that individuals will have a more restricted latitude of acceptance.
Identity formation, also called identity development or identity construction, is a complex process in which humans develop a clear and unique view of themselves and of their identity. Self-concept, personality development, and values are all closely related to identity formation. Individuation is also a critical part of identity formation.
Commitment is an effective persuasive technique, because once you get someone to commit, they are more likely to engage in self-persuasion, providing themselves and others with reasons and justifications to support their commitment in order to avoid dissonance.
The characteristics of the nature of the communication impacts the degree of attitude change. One such characteristic is the design of the message; people tend be more persuaded by messages that don't appear to be targeted for them. [1] By nature, there is a primacy effect that occurs with speakers. People are more influenced by what they hear ...
If someone is transgender, or trans, that person's assigned sex at birth does not align with their gender identity. "Transgender has often been used to refer to people who clearly move from one ...
In particular, the concept of identification can expand our vision of the realm of rhetoric as more than solely agonistic. To be sure, that is the way we have traditionally situated it: “Rhetoric,” writes Burke, “is par excellence the region of the Scramble, of insult and injury, bickering, squabbling, malice and the lie, cloaked malice and the subsidized lie. . . .
[O]riginally, the Greek Septuagint translation of the Old Testament passed the word 'proselyte' into modern languages with a neutral meaning. It simply meant a convert, someone who changed his or her opinion or religion. And, proselytism meant the attempt to persuade someone to make such a change.