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    Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!

  3. Fair use (U.S. trademark law) - Wikipedia

    en.wikipedia.org/wiki/Fair_use_(U.S._trademark_law)

    Intent to show confusion is also relevant; hence, as a general rule the trademark should be used no more than necessary for the legitimate purpose. [5] By the same token, use of a word mark is preferred to a logo, and a word mark in the same style of type as surrounding text is preferred to a word mark in its trademarked distinctive type.

  4. United States trademark law - Wikipedia

    en.wikipedia.org/wiki/United_States_trademark_law

    A word, phrase, or logo can act as a trademark. But so can a slogan, a name, a scent, the shape of a product's container, and a series of musical notes. [7] The language of the Lanham Act describes that universe [of things that can qualify as a trademark] in the broadest of terms. It says that trademarks "includ[e] any word, name, symbol, or ...

  5. Brand Indicators for Message Identification - Wikipedia

    en.wikipedia.org/wiki/Brand_Indicators_for...

    Additionally, services such as Gmail require that a VMC be acquired and presented with the TXT record in order for the brand logo to be displayed in the inbox. [4] These factors alone will not guarantee a BIMI logo will be displayed as heuristics (like spam and spoofing) and reputation will be a key part in BIMI validity.

  6. Wordmark - Wikipedia

    en.wikipedia.org/wiki/Wordmark

    A wordmark logo (also called a lettermark or a lettermark logo) is a type of logo, not a type of wordmark, [citation needed] which consists of just text set in a particular style, such as a typeface or color, without other graphical features. [citation needed] For example, the SONY logo contains only the name in uppercase, set in a particular ...

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