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The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi. Beginning in the late 1970s and into the 1980s, the competition ...
Both Coca-Cola and Pepsi can trace their origins back to the 1890s, and the two sodas seemed to be able to peacefully co-exist until nearly a century later. But in the 1980s, the companies began...
The Coca-Cola vs. PepsiCo war is one of the greatest rivalries in corporate history, just like Apple vs. Microsoft or Facebook vs. productive work time. At the same time, these two soda giants are ...
Both Coca-Cola and Pepsi can trace their origins back to the 1890s, and the two sodas seemed to be able to peacefully co-exist until nearly a century later. But in the 1980s, the companies began...
The "Cola Wars" between PepsiCo and Coca-Cola have been waging for over a century. Each of them aggressively building their brand at the expense of the other. The Cola Wars: Pepsi vs. Coke
According to Pepsi, they spent 14 million dollars on their design, [4] while Coca-Cola's dispenser costed $250,000. NASA considered these dispensers an "engineering demonstration", but for both companies it was a PR actions. [5] Coca-Cola claimed a win in the "Space Cola Wars" stating that it is "the first soft drink tasted in space". [6]
Of the two, only Pepsi has exposure to food through brands such as Frito-Lay and Quaker as well as international food brands, and its beverage portfolio is less concentrated in soda than Coca-Cola ...
Pepsi () is a carbonated soft drink with a cola flavor, manufactured by PepsiCo.As of 2023, Pepsi is the second most valuable soft drink brand worldwide behind Coca-Cola; [1] the two share a long-standing rivalry in what has been called the "cola wars".