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The Wonderbra is a type of push-up underwire brassiere that gained worldwide prominence in the 1990s. Although the Wonderbra name was first trademarked in the U.S. in 1955, [1] the brand was developed in Canada. Moses (Moe) Nadler, founder and majority owner of the Canadian Lady Corset Company, licensed the trademark for the Canadian market in ...
Full-cup: Sometimes called full-support bras. Designed to offer maximum support and coverage for the entire breast. A practical design for large-busted women. Compare to balconette and demi-cup bra. Full-figure: See Full-support bra below. Full-support: Sometimes known as a full-coverage, full-figure or plus-size bra, although these terms are ...
Push-up bras weren’t new, of course — one of the earliest padded bras dates back to 1948.The Wonderbra brand, which dates back to the late 1930s as an offering from the Canadian Lady Corset ...
The Wonderbra was created in 1964 by Louise Poirier for Canadelle, a Canadian lingerie company. It has 54 design elements that lift and support the bustline while creating a deep plunge and push-together effect. First-year sales for the Wonderbra were approximated at US $120 million ( $11,788,841 in today's [when?] money). [51]
The best wireless bras for support, lift and comfort from Knix, Wacoal, Spanx, Third Love and more. What is underwire and how to find wire-free bras in all sizes. 10 comfortable and supportive ...
An underwire bra (also under wire bra, under-wire bra, or underwired bra) is a brassiere that utilizes a thin, semi-circular strip of rigid material fitted inside the brassiere fabric to help lift, separate, shape, and support a woman's breasts. The wire may be made of metal, plastic, or resin.
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