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In 1987, the two launched an export version labelled "Red Bull", for which Chaleo provided the original formula (adapted for Western tastes under Mateschitz's guidance [11]), and Mateschitz the marketing. Each put up US$500,000 for 49 per cent of the Red Bull energy drink franchise, with Chaleo's son, Chalerm, owning the remaining two per cent. [8]
Krating Daeng (Thai: กระทิงแดง, RTGS: krathing daeng, pronounced [krà.tʰīŋ dɛ̄ːŋ]; lit. 'red bull' or 'red gaur') [1] is a non-carbonated energy drink created by Chaleo Yoovidhya. The drink is marketed and sold primarily in Southeast and East Asia; its derivative, Red Bull, is available in 165 countries. [2]
Austrian entrepreneur Dietrich Mateschitz and Thai businessman Chaleo Yoovidhya founded Red Bull GmbH in 1984. While working for German manufacturer Blendax (later acquired by Procter & Gamble) in 1982, Mateschitz traveled to Thailand and met Chaleo, owner of TC Pharmaceuticals.
Even the most avid Red Bull sippers probably don't consider Chaleo Yoovidhya to be a household name. The third richest man in Thailand stayed out of the limelight, avoiding making any public ...
Red Bull was founded by Dietrich Mateschitz and Chaleo Yoovidhya, a Thai pharmacist, and Horner was close to both. But Mateschitz died last year and although his son, Mark, runs the company, the ...
Red Bull was founded by Dietrich Mateschitz and Chaleo Yoovidhya, a Thai pharmacist. Mateschitz died last year and although his son, Mark, runs the company, the family holds only 49% ownership of ...
Mateschitz co-founded Red Bull in the 1980s alongside Thai entrepreneur Chaleo Yoovidhya, owns two F1 teams, Red Bull Ring circuit in Austria. Red Bull Empire Co-owner, F1 Team Owner Dietrich ...
Chalerm Yoovidhya is the eldest son of Chaleo Yoovidhya, the originator of Krating Daeng and co-creator of the Red Bull brands of energy drinks. [2] His brother Saravoot Yoovidhya runs Red Bull in Thailand, and is a main board director of Kasikorn Bank .