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  2. Scientific method - Wikipedia

    en.wikipedia.org/wiki/Scientific_method

    The history of scientific method considers changes in the methodology of scientific inquiry, not the history of science itself. The development of rules for scientific reasoning has not been straightforward; scientific method has been the subject of intense and recurring debate throughout the history of science, and eminent natural philosophers and scientists have argued for the primacy of ...

  3. Research - Wikipedia

    en.wikipedia.org/wiki/Research

    Another definition of research is given by John W. Creswell, who states that "research is a process of steps used to collect and analyze information to increase our understanding of a topic or issue". It consists of three steps: pose a question, collect data to answer the question, and present an answer to the question.

  4. Marketing research process - Wikipedia

    en.wikipedia.org/wiki/Marketing_research_process

    The third step involves the formulation of the research design which is the framework or blueprint for conducting the marketing research project. It details the procedures necessary in obtaining the required information, and its purpose is to design a study that will test the hypotheses of interest, determine possible answers to the research ...

  5. Methodology - Wikipedia

    en.wikipedia.org/wiki/Methodology

    Each step has to be precisely defined so it can be carried out in an unambiguous manner for each application. [129] [130] For example, the Euclidean algorithm is an algorithm that solves the problem of finding the greatest common divisor of two integers. It is based on simple steps like comparing the two numbers and subtracting one from the ...

  6. Research design - Wikipedia

    en.wikipedia.org/wiki/Research_design

    Research design refers to the overall strategy utilized to answer research questions. A research design typically outlines the theories and models underlying a project; the research question(s) of a project; a strategy for gathering data and information; and a strategy for producing answers from the data. [ 1 ]

  7. Systematic review - Wikipedia

    en.wikipedia.org/wiki/Systematic_review

    A systematic review is a scholarly synthesis of the evidence on a clearly presented topic using critical methods to identify, define and assess research on the topic. [1] A systematic review extracts and interprets data from published studies on the topic (in the scientific literature), then analyzes, describes, critically appraises and summarizes interpretations into a refined evidence-based ...

  8. Marketing research - Wikipedia

    en.wikipedia.org/wiki/Marketing_research

    Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.

  9. Statistics - Wikipedia

    en.wikipedia.org/wiki/Statistics

    The basic steps of a statistical experiment are: Planning the research, including finding the number of replicates of the study, using the following information: preliminary estimates regarding the size of treatment effects, alternative hypotheses, and the estimated experimental variability. Consideration of the selection of experimental ...