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  2. Scientific method - Wikipedia

    en.wikipedia.org/wiki/Scientific_method

    The history of scientific method considers changes in the methodology of scientific inquiry, not the history of science itself. The development of rules for scientific reasoning has not been straightforward; scientific method has been the subject of intense and recurring debate throughout the history of science, and eminent natural philosophers and scientists have argued for the primacy of ...

  3. Marketing research process - Wikipedia

    en.wikipedia.org/wiki/Marketing_research_process

    This process is guided by discussions with management and industry experts, case studies and simulations, analysis of secondary data, qualitative research and pragmatic considerations. [2] The third step involves the formulation of the research design which is the framework or blueprint for conducting the marketing research project. It details ...

  4. Research design - Wikipedia

    en.wikipedia.org/wiki/Research_design

    The choice of how to group participants depends on the research hypothesis and on how the participants are sampled.In a typical experimental study, there will be at least one "experimental" condition (e.g., "treatment") and one "control" condition ("no treatment"), but the appropriate method of grouping may depend on factors such as the duration of measurement phase and participant ...

  5. Methodology - Wikipedia

    en.wikipedia.org/wiki/Methodology

    One type of methodological outlook is called "proceduralism". According to it, the goal of methodology is to boil down the research process to a simple set of rules or a recipe that automatically leads to good research if followed precisely.

  6. Phases of clinical research - Wikipedia

    en.wikipedia.org/wiki/Phases_of_clinical_research

    National Cancer Institute video on clinical trial phases. The phases of clinical research are the stages in which scientists conduct experiments with a health intervention to obtain sufficient evidence for a process considered effective as a medical treatment. [1]

  7. Design of experiments - Wikipedia

    en.wikipedia.org/wiki/Design_of_experiments

    One of the most important requirements of experimental research designs is the necessity of eliminating the effects of spurious, intervening, and antecedent variables. In the most basic model, cause (X) leads to effect (Y). But there could be a third variable (Z) that influences (Y), and X might not be the true cause at all.

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  9. Research - Wikipedia

    en.wikipedia.org/wiki/Research

    Another definition of research is given by John W. Creswell, who states that "research is a process of steps used to collect and analyze information to increase our understanding of a topic or issue". It consists of three steps: pose a question, collect data to answer the question, and present an answer to the question.