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  2. Marketing research process - Wikipedia

    en.wikipedia.org/wiki/Marketing_research_process

    This process is guided by discussions with management and industry experts, case studies and simulations, analysis of secondary data, qualitative research and pragmatic considerations. [2] The third step involves the formulation of the research design which is the framework or blueprint for conducting the marketing research project. It details ...

  3. Scientific method - Wikipedia

    en.wikipedia.org/wiki/Scientific_method

    The history of scientific method considers changes in the methodology of scientific inquiry, not the history of science itself. The development of rules for scientific reasoning has not been straightforward; scientific method has been the subject of intense and recurring debate throughout the history of science, and eminent natural philosophers and scientists have argued for the primacy of ...

  4. Research - Wikipedia

    en.wikipedia.org/wiki/Research

    Another definition of research is given by John W. Creswell, who states that "research is a process of steps used to collect and analyze information to increase our understanding of a topic or issue". It consists of three steps: pose a question, collect data to answer the question, and present an answer to the question.

  5. Discovery science - Wikipedia

    en.wikipedia.org/wiki/Discovery_science

    The process of moving from cancer genomic discoveries to personalised medicine involves some major scientific, logistical and regulatory hurdles. [6] This includes patient consent, sample acquisition, clinical annotation and study design, all of which can lead to data generation and computational analyses.

  6. Knowledge-based decision making - Wikipedia

    en.wikipedia.org/wiki/Knowledge-based_decision...

    Discovered research and information are put into a mutual location to provide equal grounds in terms of knowledge before a discussion occurs to give time for questions to be established. From the KBDM process, a decision can be made based on facts, understanding and suitable reasoning from discussions to conclude the most appropriate decision. [18]

  7. Exploratory research - Wikipedia

    en.wikipedia.org/wiki/Exploratory_research

    Exploratory research is "the preliminary research to clarify the exact nature of the problem to be solved." It is used to ensure additional research is taken into consideration during an experiment as well as determining research priorities, collecting data and honing in on certain subjects which may be difficult to take note of without exploratory research.

  8. Research question - Wikipedia

    en.wikipedia.org/wiki/Research_question

    Continuing the research process, the investigator then carries out the research necessary to answer the research question, whether this involves reading secondary sources over a few days for an undergraduate term paper or carrying out primary research over years for a major project. When the research is complete and the researcher knows the ...

  9. Segmenting-targeting-positioning - Wikipedia

    en.wikipedia.org/wiki/Segmenting-Targeting...

    The second approach is more based around the observation of the buying behaviours of the segment and is more based around primary research. [ 9 ] The discovery approach, also called feral segmentation , [ 3 ] is more suited to a market with a limited customer base, and the process of discovering segments is based on interest in the offer or a ...